BE Course Syllabus

 Business Environment BBA II

Name of the Program: Bachelor of Business Administration (BBA) II
Course Code: BBA 3.3
Name of the Course: Business Environment
Course Credits: 04
No. of Hours per Week: 04 Hours
Total No. of Teaching Hours: 56

Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion, Seminar & field work etc.,

Course Outcomes: On successful completion of the course, the students will be able to:

• Identify and explain key internal and external factors that affect business operations.
• Analyze the business environment using the PESTLE framework.
• Apply basic environmental scanning tools to real-world national and local business scenarios.

Syllabus:

Module 1: Introduction to Business Environment 10 Hours

Definition, Nature, and Scope of Business Environment - Importance of studying the business environment - Internal vs. External Environment, factors affecting Micro and Macro environment - Types of Business (Private, Public, Joint Sector, MSMEs, PPPs, OPC) – Environmental Scanning Tools (concepts only) Role of business in economic development.

Module 2: Economic Environment 12 Hours

Introduction to Economic systems - Basic understanding of structure and features of Indian Economy. Meaning of Economic growth and development - Banking structure in India (overview only) - Economic Planning in India (brief overview) - Simplified explanations- inflation, GDP, exchange rates, per capita income, population growth rate – their impact on business decisions. Fiscal Policy and Monitory policy – (Introduction only).

Module 3: Political Environment and Legal Environment 16 Hours

Brief Introduction to Political institutions; Legislature- Executive- Judiciary - The Constitution of India; Role of central and state governments in business and extent of state intervention in business. EXIM policy and industrial policy - Introduction to government schemes for business (e.g., Start-Up India, Make in India, PMEGP, PMMY, Credit Guarantee Scheme for start ups, PLI Schemes). Meaning of Political stability/ instability.

Legal Environment (Overview only); Companies Act, Consumer Protection Act, Minimum Wage Act, The Factories Act, EPF Act, The Trade Union Act, The child Labour (prohibition and Regulation Act), IPR laws, The weights and Measurement Act, Competition Act, FEMA.

Module 4: Social and Cultural Environment 08 Hours

Business and society (social values and attitudes) - culture, demographic factors - workforce diversity - Family system, linguistics, types of social organizations. Impact of literacy, education, and urbanization - role of women in business and employment, Social Responsibility of Business – Impact of social and cultural environment on business.

Module 5: Technological Environment & Natural Environment 10 Hours

Technological Environment: Meaning, features, types of technology, transfer of technology - Impact of technological implementation in business – Information technology Act (concepts only).

Natural environment: Meaning and influence of natural environment on business – sustainable development initiatives (Key areas) – pollution agents – environment enactments (Concepts only): The Environment (Protection) Act, the Water (Prevention and Control of Pollution) Act, the Air (Prevention and Control of Pollution) Act.

Skill Development Activities:

1. Weekly News Analysis with PESTLE Lens:
2. Students select news articles from college library or online news sources affecting businesses and categorize the factors under PESTLE headings. These factors can be recorded in skill record book with newspaper cut outs or mentioning the brief content, date and source from online news websites/IBEF website.
3. Seminar on any one from PESTLE Framework.
4. Role Play (continuous class activity) - Few students coming to India from a foreign country with a vision to set up a business in India and their observation of PESTLE factors.
5. Policy Impact Project: In pairs, students pick a government scheme (e.g., PMEGP or Make in India) and explain its benefits/challenges for a local or regional business.
6. A seminar on ‗Global Investors Meet‘ held in Karnataka.
7. Debate: Topics for instance as given below
1. Is political stability more important than economic policy for business growth?
2. Should businesses invest in eco-friendly technology?
3. Which businesses flourish or perish due to the influence of western culture?
4. Should more PPPs be introduced in rural infrastructure?
8. Enact small skits to legal laws in India pertaining to business arena.
9. Demonstrate rights/responsibilities through creative media.
10. Case - Social Entrepreneurship in Karnataka.
11. Map-pointing Special Economic Zones and Tech-Parks in Karnataka.

Books for Reference:

1. Cherunilam, F. (2020). Business environment (23rd ed.). Himalaya Publishing House.

2. Paul, J. (2014). Business environment: Text and cases (3rd ed.). McGraw Hill Education.

3. Adhikari, M. (2011). Economic environment of business (11th ed.). Sultan Chand & Sons.

4. Aswathappa, K. (2021). Essentials of business environment (14th ed.). Himalaya Publishing House.

5. Gupta, C. B. (2019). Business and government (2nd ed.). Sultan Chand & Sons.

6. Sinha, V. C. (2022). Business environment for BBA (1st ed.). SBPD Publishing House

Note: Latest edition of reference books may be used.